London & Partners: Promotional video editing with animated type for London tourism


Tourism and business events. London footage, animated typography and illustrated landmarks brought together in a tourism review and a thank-you to partners.



The brief

London & Partners briefed Tourism Means Business in February 2023. The client supplied the project brief, fonts and brand guidelines, and was collecting footage and images for the edit. A shortened storyline and storyboard were to be agreed before production began.

What was made

The published film combines London footage and still photographs with animated typography and line illustrations. White lettering and outlined words move across a red field; portrait clips sit in panels linked by drawings of London landmarks. Tourism campaigns, visitor activity and business events lead into a city montage and a thank-you to partners. Promotional video editing and motion graphics bring an existing footage library and a brand identity into one film.

Events and exhibitions

Something similar for your brand


Tell us what you have in mind, with this case as the reference. You will have a reply within one working day.


What is it, for whom, and by when?

What happens next


  • 1.

    Tomorrow, a reply. From the studio, with our answer or a couple of questions.

  • 2.

    This week, a plan. What you get, when, and what it costs, in writing. NDA first if you like.

  • 3.

    Then we make it. You watch the first cuts on a link and say what you think.

Or write to hello@motiohead.com

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