Superdrug: Four easy hairstyles for short natural afro hair, a how-to for its YouTube channel
Beauty and retail. Superdrug shot the presenter. We cut the how-to, built the titles and step captions, and set it to the beat.
Beauty and retail. Superdrug shot the presenter. We cut the how-to, built the titles and step captions, and set it to the beat.
Superdrug's content team filmed a presenter styling her own hair against a pink studio backdrop and sent us the footage. They needed a how-to for the Superdrug YouTube channel, four looks in under three minutes, that followed the channel's new style guide to the letter: pink screens, Superdrug pink type, numbered looks, no emojis, no logo intro, every step readable without sound.
A 2:46 tutorial in 16:9 cut to upbeat music, no voiceover. An opening grid introduces the four looks by number and name, then each look runs as numbered steps in Superdrug pink condensed caps, with hand-drawn rings and sparkles animated around the hands where a step needs pointing out, a flash or wipe between looks and a reveal shot of each finished style. A Subscribe end card closes it. Edited and animated here, amends turned round inside the week, and one of a run of hairstyle and makeup-look how-tos we cut to the same system for the channel that summer.
All Beauty & retail workTell us what you have in mind, with this case as the reference. You will have a price for comparable work within one working day.
1.
Tomorrow, a reply. From the studio, with a price or a couple of questions.
2.
This week, a plan. What you get, when, and what it costs, in writing. NDA first if you like.
3.
Then we make it. You watch the first cuts on a link and say what you think.
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