UGC video production filmed with real people

UGC style, and actually filmed: a small crew in your store or on location, framed the way the platform expects rather than the way a TV ad is lit, and cut vertical with captions that carry the film on mute.

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What we make

●UGC video production on location: a small crew in your store, your office or outdoors, shot phone-native and handheld, so it reads as a person holding the product rather than as an ad.
●Vertical edits of footage you already have. Brand, creator or phone material cut to Instagram Reels, TikTok and Shorts, graded, and delivered as 9:16 masters with the resizes.
●Captions that carry the film. A lot of this is watched on mute before the sound is ever turned on, so the words on screen do the work, set in your own type rather than the app default and timed to the cut.
●A run, not a film. One shoot day yields a batch of cuts and variants priced as a batch, so the cost of a post falls as the volume rises.
●We say which of the two you are buying before we start: UGC style filmed here, generated on the AI page next door. The difference matters to a buyer and we do not blur it.

Looking for the generated version of this instead: AI UGC and AI influencer video.

How it is shot

Handheld, available light, phone-native framing, one or two of us on the day. Everything is cut 9:16 first and resized from there, with the captions set in your type and timed to the cut. Delivered as masters plus the platform resizes.

Ones we filmed

Shot inside Superdrug stores for their pharmacy and nurse-clinic social feeds. A small crew, the shop trading around us, available light, and every line burned into the frame so it reads before a word is heard.

One we cut

A hand holding the Studio London Dew Dream Locked-In Mist bottle against a blue sky, with the caption ultra-fine finish

Studio London’s Dew Dream Locked-In Mist, outdoors on a phone in daylight. The brand shot it; we cut it and wrote the captions on screen, and Superdrug published it on their own channel.

Eighteen seconds, vertical, with every line of copy burned into the frame so it reads before a word is heard — which is the whole form in one film.

The pace is the craft. A line of copy lands about every second and a half, the bottle turns, the pump is pressed so the mist catches the sun, and the retailer’s name appears only in the last three seconds.

Watch it on Instagram

Questions we get

Both, and they are priced differently. We shoot UGC-style content on location with a small crew, most recently for a retail client across two of their London stores, and we also cut footage you already hold, including material a brand or a creator shot on a phone, into platform-ready vertical edits.

One or two of us rather than a unit, available light, handheld, several products or several locations in the day, and a batch of vertical cuts out of it rather than a single film. No lighting trucks, because the look we are after is the one the platform rewards.

Honestly, no, and almost none of what the industry sells as UGC is. Real user-generated content is made by your customers, on their own phones, without being asked. This is UGC-style: filmed by us or by your own team, on a phone, in a real place, so it carries the directness of a customer video without depending on one existing. Where a genuine customer video does exist we will gladly cut it. We just will not shoot one ourselves and call it theirs.

No, and we keep them apart on purpose. This page is filmed with a real person, a real product and a real place. The AI page is generated. If you are not sure which you want, we will say which we think fits before any money is spent.

Yes, and it is a common way in. Send what you have, including phone footage, and we cut, caption, grade and deliver it to each platform. A recent beauty brand did exactly that: their own outdoor phone footage, our cut and our captions.

Yes, 9:16 as the master, with the square and landscape resizes made from it rather than cropped out of a landscape original. Burned-in captions are included, and a subtitle file where the platform wants one.

By the day for a shoot, or as a monthly batch for ongoing cuts and variants, agreed in writing before the work starts.

What clients say, in their words

Every line is quoted as written. Nothing is edited for effect.

Rated 5.0 on Google Reviews

Motiohead have been an absolute pleasure to work with - consistently high quality work, very speedy, trustworthy and well priced. I'd definitely recommend to others and I'd also definitely work with them again. They are also excellent communicators and are very accommodating with updates to briefs, which has been a real help. We'll be working with Motiohead again for sure.

Imogen Walker, Digital Content Specialist

Unicef UK

I've used Motiohead on a few occasions and couldn't recommend them highly enough. Always prepared to go above and beyond to ensure we meet our tight deadlines (without any issues). Always a pleasure to work with and plan to use them again in the future.

Kenny England, Producer

itv

We have used the company several times for video and editing jobs. They have always been very professional, had great equipment, understand the brief, and edited the video to our exact specifications. We have used them more than 10 times and will continue to do so going forward. Great work.

Carmen Greco, Co-Founder

Thred

Motioheads team are highly skilled, creative & professional. Their communication is impeccable, and I wouldn’t hesitate to approach them for further creative briefs.

Emily Venables, Producer

Facebook review

The whole Motiohead team are brilliant! We have come to them with a couple tricky, time sensitive projects and they have smashed it out of the park. Providing us with really high quality results, extremely efficiently. Would thoroughly recommend!

Patrick Haynes, Producer

Google review

Motiohead were fantastic for our latest documentary project. We handed them a ton of research, and they transformed it into brilliant, clear, cinematic motion graphics that drove the story. They were incredibly fast and delivered without any fuss. If your film needs high-end visuals then motiohead are a great choice!

P J, Producer

Google review

Fantastic working with Motiohead. They really went the extra mile to create the perfect motion graphics for our project.

Tom Charnley, Producer

Google review

Motiohead have been incredible during our post production edit process. Turning around edit after edit with very tight deadlines. They understood quickly what we required and actioned accordingly. A huge thank you to project manager Arseniy who has provided a 1st class service and delivered this project and also our super star editor Mark. Thank you to the Motio team and I look forward to working with you in 2023! Highly recommended:)

Bianca Brett, Producer

Google review

We worked with Motiohead to produce a short animation for social channels for one of our clients. They were attentive and responded well to our feedback and direction throughout the process. We also found them to be flexible and patient, which was greatly appreciated. Overall, a great value partner.

Sam Lewis, Producer

Google review

Super professional and skilled team! Great communicators. 100% recommend

Paul Perelka, Producer

Facebook review

Enjoyed working with the team, our fist time experience was flawless. Motiohead understood and followed the brief and did not hesitate to ask where things were not clear. Shared professional opinion and triple checked that we were satisfied before issuing invoice. Excellent customer service overall and would highly recommend. Will certainly use services again. Thanks.

The Africa Centre

Google review

I have been working with Motiohead on numerous projects, they are quick and have great attention to detail. They have great communication and incredible skillset across both design and motion graphics. I would highly recommend!

Charlotte, Producer

Google review

It's clear that Motiohead cares about its work and take the time to do it correctly. I am particularly impressed with their ability to provide high attention to detail, without compromising on speed. Thank you for putting in the extra effort during this busy time. Positive Responsiveness, Quality, Professionalism, Value

Didem Tekin, Producer

Google review

Tell us what you need and when

One message is enough. You will have a reply within one working day, with the questions we need to ask first, if any.

What happens next

1.
Tomorrow, a reply. From the studio, with our answer or a couple of questions.
2.
This week, a plan. What you get, when, and what it costs, in writing. NDA first if you like.
3.
Then we make it. You watch the first cuts on a link and say what you think.

Or write to hello@motiohead.com